What is Branding?

Branding is not just a logo design. You can’t just design a logo and say “that’s our branding.” It’s factually incorrect.

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logo design is part of a brand identity – which is different from the brand. You also can’t create a logo design and a set of stationery and call that branding either.

That’s only one tiny part of the branding puzzle. We’ll talk more about branding design and brand identity later in the post.

Branding is how people view and perceive your company. It’s also how you as the owner, and your workforce view and perceive the company. It’s your what, your how, and your way.

It’s not the design of your logo, business, cards, or website. Again, that’s your brand identity. It’s about more than the brand design that your company has to offer.

It’s about how an audience connects with your company on multiple levels, and through different brand touch points.

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A brand can be described as a company, service, product, or person, that has a voice and personality of their own.

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A designer can’t “make” a brand. Or design a brand. Designers design a brand identity that reflects a brand.

The branding itself has to come from the company. From their brand strategy.

• What are some of their core values?

• What do they stand for?

• What makes their product unique?

• What is their unique selling point?

• Who are their target customers?